How Can Real-Time Tracking Help You Better Understand Your Passengers?

//How Can Real-Time Tracking Help You Better Understand Your Passengers?

In our previous post, we have discussed the benefits of real-time tracking for public transport and how such solution can ultimately result in better bus operations and more satisfied passengers. Aside from the said benefits, a real-time tracking app should also help public transport operators to understand the ‘life’ of their business – their passengers. But how can it do so? The answer: Through real-time passenger flow tracking and historical data reporting.

The Importance of Understanding Passenger Commuting Behaviour

The world’s population is mostly city-based: 53% of it currently lives in urban areas, and by 2050 this number is expected to reach 67%. This growing urbanisation results in an increasing demand for mobility, which requires a corresponding increase in mass transit supply for it to be absorbed. In order to foster an orderly growth in urban public transportation, bus operators must have a system in place that will allow them to monitor in real-time the flow of passengers from each bus stops and fleet.

In the old times, information regarding passenger demand has been collected through manual procedures (household surveys, on-board questionnaires or manual counting). Not only these methods are too burdensome, but they are also ineffective because they only provide information relating to specific time periods.

Benefits of Real-Time Passenger Flow Tracking

However, nowadays with real-time tracking apps, passengers’ behaviour can be known, and public transport can be improved drastically. The primary outcomes of having a real-time tracking system with real-time passenger flow tracking and historical data reporting are:

  • Reduction of travel times
  • Increase in user satisfaction
  • Increase in number of passengers
  • Reduction of traffic congestions and greenhouse emissions
  • Optimisation of driver schedules
  • Significant cost savings in labour-intensive passenger counting procedure.

With MyTrackee’s real-time data dashboard and historical data reporting, public transport companies can now better understand their passengers with regards to their commuting pattern. Our real-time data dashboard provides simultaneous insights such as the number of passengers coming in and leaving out of the bus from every stop. This feature works by collecting the real-time location data from passengers that use the MyTrackee app, then use that information to identify at which bus stop they hail and at what time as well.

With the feature, companies will be able to gather valuable insights such as the commuting patterns of their passengers, links to bus stops, passenger fluctuations throughout the day, and others. The data gathered using this feature can then be used to determine which bus stop brings more passengers and at what time of the day, allowing to determine if they need to dispatch more buses on the road.  With this added capability, bus operators can further streamline their operations, better manage their resources, and ultimately improve their bottom line and passenger satisfaction.

To learn more about this feature, please send an email at contact@mytrackee.com.

By | 2018-03-27T10:53:58+00:00 March 19th, 2018|Blog|0 Comments

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